Is Your Localization Program Ready to Scale Your Global Pipeline Generation?

What is L10n?

The industry commonly uses the acronym L10n, which is derived from the 10 (ten) letters between L and –n in the term Localization. L10n ensures your product is adapted to the specific global market (locale) you are targeting, in the areas of how your product is designed, developed, marketed, and supported. Common examples are date/time format, currency, graphics/colors, software code structure, content authoring, locale agnostic or locale specific messaging and much more. Translation alone will not achieve a truly localized experience for your global customers.

Why L10n?

Research shows that buyers will be hesitant or unwilling to buy products or services when one or more of the following occurs outside their native language: product selection, shopping experience, after-purchase support, or customer reviews. As a result, omitting a targeted localization strategy is no longer an option. It is a necessary investment that demonstrates dedication to understanding local culture and ways of doing business outside your company’s home base, to earn the loyalty of potential customers and building global brand recognition. 

We can help!

Knowing how to immerse your brand’s message with the cultural nuances of a country or region and develop a high-quality automated localization process requires an expert in Localization (L10n).  

The difficulty of planning and executing global expansion far outweighs the benefits your business will reap, because of carefully researched, planned, and executed L10n Strategy. We can help!